Featured Publications
Articles and perspectives published by leading industry outlets.
Waiting for Certainty: What Outbreak Investigations Reveal About Strategic Communications
Published by Food Safety Magazine Outbreak investigations rarely provide immediate certainty, but organizations cannot wait for every answer before communicating. This article explores how strategic communicators can acknowledge uncertainty, explain what is known, and maintain credibility as evidence evolves.
A Potential recall is on the table - now what? what the first 24 hours reveal about strategic communications
Published by Food Safety Magazine When a potential recall emerges, organizations must make sense of information that is changing quickly while decisions are already being made. This Food Safety Magazine editorial examines the role strategic communications can play during those critical first 24 hours, helping organizations create clarity, maintain shared understanding, and support informed decision-making. The article offers a practical framework particularly relevant for small and midsized manufacturers with limited communications resources.