Communicating Scientific Uncertainty

Building Trust When Evidence Evolves

Overview

Organizations are increasingly expected to communicate with confidence while acknowledging uncertainty. This interactiveworkshop provides practical strategies for communicating evolving evidence without creating confusion, skepticism, or lossof trust. Drawing on examples from public health, food safety, nutrition, and science communication, participants learn how tocommunicate what is known, what is not yet known, and what comes next.

who should attend

Communications and public affairs professionals • Scientific and technical leaders • Public health organizations • Professionalassociations • Regulatory affairs professionals • Government contractors • Executive leaders

Learning Objectives

Participants will develop practical approaches for communicating uncertainty with confidence, explaining evolving evidenceclearly, anticipating stakeholder concerns, navigating changing guidance, and reinforcing credibility when informationcontinues to evolve.

format options

• 60-minute keynote presentation• 90-minute interactive workshop• Half-day executive or team training• Conference breakout session

Key takeaways

Participants leave with actionable communication frameworks, message development techniques, and stakeholderengagement strategies that can be applied immediately within their organizations.